Job: CRM Manager

Title CRM Manager
Categories eCommerce
Date Posted19 September 2018
Salary Market related
Location Cape Town

My client is a well known e-commerce brand that started in 2012 and since then has grown exponentially to become South Africa’s biggest online fashion store.

They form part of one of Africa’s leading digital players with more than 10 different market leading verticals in more than 20 countries. Their passion for customer experience, knowledge in eCommerce as well as their drive to innovate are the basis for their success that they share with some of their big investors such as MTN, Milicom, Goldman Sachs and Orange.

They are looking for an experienced CRM Manager and this will be the ideal opportunity. Aside from the opportunity to work in e-commerce with a diverse, dynamic and innovative team, they offer you flexible working hours and a fun and fast pace work environment!

Education and Experience:

  • Grade 12 (Senior Certificate).
  • Relevant tertiary education.
  • Minimum of 3 years in a CRM position.
  • Experience within an e-commerce CRM role.

Essential skills, behaviour and knowledge required:

  • An excellent understanding of CRM and a holistic approach in an evolving online world.
  • Experience with Sales Force Marketing, Dynamic Yield and other CRM software.
  • Knowledge of HTML.
  • Understand performance marketing and the KPI’s associated with this.
  • Advanced levels in MS Office.
  • Strong analytical and numerical ability.
  • Effective communication and deadline driven.
  • Ability to work under pressure and tight time constraints.
  • Ability to think strategically and commercially.

Key Performance Areas and Responsibilities:

Execute, co-ordinate and manage the CRM channels including:

  • Setting up, sending, reviewing daily emails.
  • Strategizing the CRM funnel and touch-points.
  • Researching latest CRM concepts, tools, and opportunities.
  • Setting up and quality control of newsletters.
  • Reporting on newsletter performance.
  • Utilizing previous research and reporting in order to develop an effective newsletter plan.

Executing, coordinating and managing automated mailings including:

  • Conducting research to identify opportunities for additional automated communications.
  • Setting up new automated CRM messaging using various CRM platforms, working with IT and design.
  • Reporting and maintenance on CRM channel performance.
  • Utilising results of reporting to optimize automated mailings.

Subscription database management:

  • Identifying new ways to grow subscription base and align with stakeholders to have them implemented.
  • Segmentation of the newsletter database to effectively target subscribers.
  • Researching industry best practice and new technologies and making proposals for implementation as well as be responsible for implementation with Stakeholders.
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Sunette Erasmus – Digital RecruiterSunette doesn’t believe in anything ordinary, in fact the word ordinary doesn’t exist in her vocabulary. She is always trying to see and find the “extra” in everything and everyone, hence the fact that she became a recruiter. Sunette completed a degree in Marketing and Tourism after which she gained some valuable experience in these fields. Sunette will almost always be found either on the beach, in an interesting restaurant, hiking in the Newlands forest or spending time with her friends.Contact manager
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