Job: Digital Communication Lead

Title Digital Communication Lead
Categories Copywriting/Content
Date Posted03 August 2018
Salary R35k – 40k per month
Location Cape Town

The Digital Communication Lead implements creative and activates customer conversation around the digital components of this retail giant’s brand.

Responsibilities of this role include;

  • Assisting the internal Content and Creative team, Brand and Online with digital campaign conceptualisation and content creation.
  • Brief and manage appropriate marketing communication for digital channels, including but not limited to social media, video, and display.
  • Ensure digital communication components are planned and executed from a TTL holistic brand perspective.
  • Knowledge of measurement tagging, reporting and analytics, digital ecosystem, UX and architecture requirements, messaging, branding, creative and content, backend technical and database considerations.
  • Staying abreast of the latest trends in digital communications in order to strengthen our messaging and brand positioning.
  • Track and analyse content metrics and tie budget, plans, and programs to the achievement of agreed upon KPIs.

Requirements include;

  • Relevant diploma/ degree
  • Minimum 5 years of experience with a firm understanding of Digital Marketing and Communications practices and proven track record of successful customer acquisition via digital channels
  • Knowledge of testing methodologies, content channel strategy, marketing metrics, CRM, acquisition databases, search, web technologies, digital analytical tools.
  • Keen understanding of content optimization through consistent tone, visual and brand guidelines, and key messaging
  • Experience effectively collaborating across multiple teams, business units and managing agencies
  • Experience in developing and editing digital content
  • Excellent written, verbal and presentation communication skills
  • Experience in leading and managing a team
  • Self-motivated with the ability to challenge the status quo
  • Balanced creative and analytical thinking style
Apply Now View Consultant
Amy Molony – Creative RecruiterAmy grew up in the humid seaside hood that is Durban. With a background in the film industry Amy has experience promoting South Africa as a film destination and reading and researching movie scripts.   She is passionate about good content and her love for the written word knows no bounds. She relishes being outdoors and during weekends, when she isn’t playing Ultimate Frisbee, she can be found hiking the Capes scenic mountains. Amy will be placing aspiring wordsmiths, social media managers, copywriters and editors.Contact manager
Share this