Job: Digital Copywriter

Title Digital Copywriter
Categories Copywriting/Content
Date Posted10 October 2017
Salary R14k – 16k per month
Location Cape Town

The Digital Copy Writer will develop, write, and edit original copy for dynamic, e-commerce websites, marketing-focused websites, as well as digital campaigns. The Digital Copy Writer will work closely with the marketing division to develop a content strategy for the organisation.  This person works in a multi-disciplinary team with the goal of designing world-class experiences, delighting users and transforming businesses.

About the Company

We develop and support end-to-end e-commerce products for international customers, offering over 13 languages. We develop business-to-business systems and back-end systems for customer support, finance, payment process management, risk and fraud management, and content management systems. As a team, we continuously look for ways to improve our products and processes.


  • Content planning and strategy
  • Creating and maintaining content
  • Content editing
  • Research
  • Project discovery

Principle Accountabilities:

  • Content planning and strategy
    • Planning content for websites, marketing (online, offline and above the line) as well as social media accounts, managing the editorial calendar.
    • Set up a simple language policy and content strategy.
    • Create and maintain digital content styleguide.
    • Working closely with the Marketing team to plan for marketing related content for the websites.
  • Creating and maintaining content
    • Researching and writing content:
      • Simple language, writing for humans, writing for the Web.
      • Write content with SEO in mind.
      • Write engaging content.
    • Maintaining and update content.
      • Set up a content maintenance calendar.
    • Working closely with translators in over 13 international languages.
    • The content specialist will write documentation related to product launches – with the support of the specific business unit responsible for such documentation.
    • The content specialist will write for websites, marketing (online, offline and above the line), PR as well as social media
    • Working closely with Designers to produce infographics and video content.
    • Working closely with the marketing team, in order to shape overall marketing messages into compelling content.
  • Content editing
    • The Digital Copywriter will be available for language editing for any English marketing related content from the Marketing team.
    • The copywriter will do language editing for websites, business documentation.
  • Research
    • Researching best practice and digital content trends
  • Project discovery
    • Workshops, requirements gathering and analysis

Requirements & Skills

Qualification and Experience

  • The ideal candidate should have an excellent command of the English language and experience writing digital content. Excellent verbal and written skills.
  • Highly organised and able to multi-task; can correctly prioritise multiple issues, can process large amounts of information from disparate sources and can use good critical judgement to decipher what is important and meaningful to diverse audiences.
  • A related degree/diploma/certifications. In the absence of a degree/diploma, exceptional work experience will also be considered. The years of experience and education would relate to the level of the role.
  • Good understanding of the digital content landscape – from strategy and development through to distribution.
  • Experience in leading the content strategy for an organisation.
  • Have worked with content of multiple formats – from web pages and emails to videos.
  • Experience working with translators.
  • Ability to work under pressure and to meet tight deadlines. Experience in agile environments, working with multi-disciplinary teams is a plus.
Apply Now View Consultant
Amy Molony – Creative RecruiterAmy grew up in the humid seaside hood that is Durban. With a background in the film industry Amy has experience promoting South Africa as a film destination and reading and researching movie scripts.   She is passionate about good content and her love for the written word knows no bounds. She relishes being outdoors and during weekends, when she isn’t playing Ultimate Frisbee, she can be found hiking the Capes scenic mountains. Amy will be placing aspiring wordsmiths, social media managers, copywriters and editors.Contact manager
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