Job: Digital Strategist
|Date Posted||01 November 2018|
My client are an award-winning digital agency, they are looking for a multifaceted- Customer, Campaign and Content led Digital Strategist \ storyteller that lives, eats and breathes digital, and has done so for leading digital agencies in South Africa, directing the strategic direction and successful growth of top brands in various verticals.
Broadly speaking, as a Digital and Content “Crusader” you will be tasked with the development of longterm digital plans of action and choices to achieve pre-determined objectives and goals. The strategist will also be required to define and present measurable criteria to ensure that the Client’s strategy is attainable, results driven and sustainable, and considers the customer experience end to end. This person would need to understand the role of Data, CX, UX, Content, Lead Generation and Sales drivers, including other considerations to incorporate into Strategies.
A core function and skill will be the ability to prepare and develop ROBUST digital communication, campaign or content strategy based on a company’s or client’s business objectives and a customer’s\end user’s needs. This seasoned strategist will be required to oversee and lead ALL content requirements and create content strategy deliverables across B2B and B2C, FMCG, Automotive and Corporate clients.
Comprehensive Digital Strategy research, planning, creation, preparation and management across the following:
Digital Content & Social Strategy- at least 5 years experience
Digital Campaign Strategy
Digital Brand Strategy\Business Strategy- preferable
Digital media experience is preferable
Strategic campaign architectures
Defining measurements and KPI’s for reporting purposes
Creating the briefs for the creative teams
You will report to the M.D and ECD, and also work with the TTL (through the line) teams – as well as interact, engage and liaise with service providers, social teams, media agencies, Search and SEO departments, Business Analysists etc.
The Digital Content strategist will also be required to build robust relationships with clients, be accountable for annual content strategy mapping and planning, quarterly reviews, monthly tracking of the brand against prepared and approved strategies, be responsible for optimisation of a strategy, trend reports etc.
Day to Day:
Inspire our creative people to do the best work in the world.
Create strategies and content strategies that serve as a benchmark (From Content, Brand to Social) and be accountable for the strategic outputs for clients with work that is grounded in insight and a shared purpose
Write clear and concise briefs for our creative teams that define the barriers and drivers, objectives, measures, and provides clear guideline and architecture in which the creative execution can clearly be driven from.
Due diligence/Analysis and familiarization
Trends and forecasts relating to the macro environment
The political, economic, social and technological
Trends and forecasts relating to the microenvironment
Create key metrics which the work\solution will be measured against
Define key activities, key messages, key channels, and campaign architectures
Provide the basis of which the media plan will flow from
If you have the above experience, send your CV to email@example.com
JJ De Wit – Marketing RecruiterJJ is a very easy going and down to earth individual who enjoys keeping fit and active, whether on the soccer field or in the Karate Dojo. With an Honours Degree in Industrial Psychology, JJ’s passion is working with people and enjoys being an encouraging voice in people’s lives. Due to his love and excitement for marketing, he aims to add to the enthusiastic and vibrant culture at Recruit Digital.Contact manager
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