Job: Media Buyer

Title Media Buyer
Categories Strategy
Date Posted11 February 2019
Salary R20k – 30k per year
Location Cape Town
Information

My client is an international agency with offices in London and Spain. They have delivered mobile entertainment services, though paid subscription portals, across 4 continents, with special focus on high growth regions, achieving over 30 million user subscriptions in South Africa.

The Media Buying department is responsible for managing all the self serve traffic platforms to acquire users for my clients product portfolio. It’s responsible for the assigned media buying investment budget in accordance with the growth plan. Through expertise in media buying and excellent business relations the department must operate with the best conditions to exceed the minimum target ROI while spending the maximum investment budget.

Media Buying works side by side with Affiliation, Creative, Ad Tech and Business Intelligence departments and report to the Head of Advertising to continuously reach acquisition objectives.

This position demands a highly communicative and methodical person that is passionate and determined on achieving the department’s acquisition objectives. Constant learning is required to keep up with up to date Media Buying knowledge and skills.

Requirements

  • 3 years experience as a digital Media Buyer managing both Adnetworks and DSPs.
  • Strong analytical and communication skills.
  • High level of knowledge in Account Management, Performance Advertising and Media
  • Buying.
  • Fluent English.

Responsibilities

Creating, launching and optimising campaigns in Adnetworks and DSPs.

Seeking out new traffic sources and managing assigned campaigns as decided by the Head of Advertising.

Optimize your advertising campaigns to ensure maximum ROI.

Ensuring advertising investments are within KPI benchmarks as set by the Head of Advertising.

Attend industry trade shows where required to represent the company.

Collaborate when necessary cross department with Managed Accounts department, Business Intelligence, Ad Tech, Creative, Compliance and Integrations.

Keep up to date with Media Buying trends, techniques, tools and traffic sources.

If you feel you fit this position to the T, send your CV to me at claire@recruitdigital.co.za!

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Claire Atkinson – Marketing RecruiterClaire came from a small town in the Eastern Cape to complete a business sciences degree from the university of Stellenbosch, and went on to pursue an honours in marketing. She is an active person and loves the outdoors, with a wide variety of interests and passions such as travel, adventure sport, music and people. Claire is excited to be interacting with people in the recruitment industry.Contact manager
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