Job: Paid Media Specialist

Title Paid Media Specialist
Categories Strategy
Date Posted03 December 2018
Salary R25k – 30k per month + n/a
Location Cape Town

Digital Acquisition Specialist: 

My client is looking for a mid-weight digital acquisition specialist to join the team of bright minds in the Cape Town office.

Key responsibilities would be to manage and build paid search and display campaigns for multiple travel brands, as well as monitor campaign performance through a mixture of data analysis and reporting. You must have strong analytical skills with a proven ability to analyse, report and provide insight on campaign data. Part of your responsibilities will be to manage and coordinate affiliates as well as administrate paid media invoicing and spend reconciliation.


  • Manage PPC, display & remarketing campaigns from strategy through to implementation
  • Maximise earnings across all paid search campaigns and channels
  • Conduct keyword analysis and trends
  • Produce weekly/monthly campaign analysis and ROI reports
  • Writing and implement new ad copy aligned to campaign and overall brand message, to improve click-through rate as well as return on investment
  • Keyword competitor and keyword expansion analysis
  • Implement and manage search & display retargeting campaigns
  • Perform daily account management of PPC accounts on Google AdWords and Bing
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
  • Implement recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with clients objectives
  • Affiliates coordination
  • Billing and account recons
  • Pixel and conversion tracking implementation / working with the web teams to implement these
  • Reporting – assistance with gathering brand reports, campaign on a weekly basis
  • You would need:
    • Genuine interest in paid search marketing and the future of digital advertising
    • Minimum 2 years brand or agency side PPC/AdWords experience
    • Experience with Paid Search keyword research, campaign construction, daily optimisation, test plans and how to track back to the business ROI
    • Ability to investigate, evaluate and analyse information
    • Excellent Microsoft Excel skills
    • Positive attitude with a go-getting spirit
    • Experience in building remarketing campaigns & audience lists
    • Experience with Google analytics performance analysis
    • Willingness to contribute and test new ideas
    • Excellent attention to detail
    • Excellent numeracy and communication skill
    • Google AdWords & Google Analytics fundamental exam (Required)
    • Bachelor’s degree in marketing, advertising or statistics (Desirable)


  • Company administered medical aid and retirement annuities
  • A parking spot (if there’s any available)

if you are interested, send your CV to

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Tanya Behrendt – Digital Marketing RecruiterTanya completed her BA Social Work (Hons). She furthered her studies and received a Postgraduate Diploma in Marketing. Tanya is driven by her passion for people and likes continuous challenges. Tanya is a young dynamic person who lives by the saying; “dynamite comes in small packages”. Joining the Marketing team at Recruit Digital as from January 2016 she will make a positive contribution through her enthusiastic approach to all things new. Tanya enjoys a beautiful view surrounded by good company.Contact manager
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