Job: Social Media Manager

Title Social Media Manager
Categories Social Media
Date Posted10 October 2017
Salary R19k – 27k per month
Location City of Cape Town Metro
Information

My client are a young, dynamic, company looking for smart, creative, hard-working people with integrity to join them. They offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

Your responsibilities will include:

  • Social strategy: Develop and implement a social media content strategy that supports the Marketing objectives (with external counsel/workshop from brand strategy partners where required). Integrating Paid and Organic, with Paid strategic & implementation support from our Head of Digital Marketing and external agency.
  • Content creation: Planning and production of monthly social media content calendar across key channel; writing engaging copy for use on relevant social media platforms; creating content in different formats for relevant social media platforms – with design support from Studio & Marketing Copywriter where needed.
  • Reporting: Leading on social analytics and campaign/channel reporting, aligned with Marketing goals and reporting back to the team to inform social strategic direction; Building reporting frameworks to evaluate return on investment on the various platforms.
  • Conversocial: Liaising with Customer Services to ensure Social Customer Service SLA levels and brand tone are achieved consistently; communicating all marketing activity to CS to prepare them for high volumes. Liaising with Conversocial tech team to set up campaigns re auto-tag & archive rules.
  • Community management: Engaging (proactively & reactively) with customers through the use of social media (natively & via management tools Conversocial & BrandsEye); resolving escalated customer service issues and/or create positive PR and brand building opportunities, including some out-of-hours work to support CS team; Managing and monitoring social media for customer comments both positive and negative and feedback to the relevant teams.
  • Innovation: Staying constantly abreast of all technical and content developments and advances in the world of social media to bring fresh ideas and innovative developments to our social strategy;  Working with the marketing team to look at ways social media can work within wider campaigns.
  • Ad hoc support for all Marketing team members in coordination of daily duties (including Production Coordination support for trafficking workflow), for example:
    • Daily monitoring & trafficking of all inbound Marketing enquiries from Zendesk, Conversocial & external Marketing email address, escalating to relevant team members and responding directly where possible
    • Administrating all Marketing-led competitions and prize-draws (including winner selection, prize fulfilment and CPA compliance documentation).
    • eBucks Manual Allocation processing and coupon troubleshooting

Attributes required:

  • Exceptional social savvy: an in-depth knowledge and interest in social media (including Facebook, Twitter, Instagram, Youtube, and more) with an up-to-the-minute knowledge of the latest social trends/platforms and industry best practice
  • Outstanding, witty and creative editorial skills
  • Strong project management skills
  • Will need to be able to take instruction, but also add value to the goals and planning set by the Brand Manager
  • An understanding of and enthusiasm for the brand and tone of voice
  • Good numerical and analytical skills – adept at creating formulae, graphs etc.
  • Motivated self-starter with a drive for results
  • Excellent command of the English language – bilingual (Afrikaans) a plus

Qualifications:

  • Bachelor’s Degree in Marketing, Communications, Advertising, Business Studies or related field
  • A minimum of 2 years’ experience in a similar position managing the social channels of a brand (as a minimum, Facebook, Twitter & Instagram – both paid & organic a plus)
  • Expert knowledge about content and social media communications (content generation, platform technical capabilities, social media analytics) culled from hands-on experience in the industry
  • Experience in identifying social media tactics and adapting content for different social media platforms to engage, entertain and build social media equity for brands
Apply Now View Consultant
Amy Molony – Creative RecruiterAmy grew up in the humid seaside hood that is Durban. With a background in the film industry Amy has experience promoting South Africa as a film destination and reading and researching movie scripts.   She is passionate about good content and her love for the written word knows no bounds. She relishes being outdoors and during weekends, when she isn’t playing Ultimate Frisbee, she can be found hiking the Capes scenic mountains. Amy will be placing aspiring wordsmiths, social media managers, copywriters and editors.Contact manager
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