Job: Social Media strategist/ content creator

Title Social Media strategist/ content creator
Categories Strategy
Date Posted08 November 2018
Salary R20k – 30k per month
Location Cape Town
Information

Are you a Social Media Strategist fundi with a knack for creating content??

Want to work with a cool team in a digital agency? Then this might be the position for you!

Social Strategy & Execution

  • Develop and execute Paid Social Media strategy in order to generate quality leads. This includes optimisation, testing, planning, calendar management, budget management, platform selection, and reporting.
  • Implement and optimise Social Media campaigns across all required platforms.
  • Channels to be utilised: FB, Twitter, Instagram, YouTube and LinkedIn.
  • Implement and optimise re-marketing campaigns across platforms.
  • Increase ROI, quality of leads and cost effectiveness of future PPC activities.
  • Work with graphic designers to create and optimise social media adverts.
  • Drive optimisation innovation and proactivity in the approach to campaign performance.
  • Monitor and report back on campaign performance.
  • Provide user research to refine social media strategies.
  • Improve the efficiency of ongoing portfolio marketing.
  • Identify and develop pitch campaigns to acquire new clients.
  • Develop budgets to set-up and maintain existing and future social campaigns with relevant KPI’s in place.
  • Assisting in the creation of a communication strategies.

Content Creation

  • Monthly content calendar creation for clients
  • Ad hoc post creation
  • Work with web team to develop landing pages for Social Media and re-marketing campaigns.
  • Image sourcing
  • Post publishing

Facebook Paid

  • Advert Creation
  • Activations (budget allocation/audience targeting)
  • Remarking

Community Management

  • Managing and monitoring social media pages and posts
  • Inbox message response
  • Hashtag response
  • TripAdvisor & Google My Business message response
  • Monitoring clients reputation across social media platforms
  • Engaging in client-focused online conversations in a tone and style appropriate to the brand

Influencer Management

  • Identify influencer opportunities
  • Managing influencers for content creation and posting

Copywriting

Write engaging, accurate and on-message content appropriate to social media channels and audiences.

Creation of website content

  • Optimising existing content to make it suitable for web
  • Ad hoc content creation such as notices, letters, emails etc
  • Compiling collateral and writing copy for external and internal newsletters and blogs

Proofreading

  • Website content
  • Presentations
  • Legal documents
  • Adverts

Our ideal Social Media Strategist/Manager will possess:

  • A results driven attitude
  • A BS/BA degree in a related field (communication, journalism or business majors)
  • More than 5 years of relevant experience in a digital industry
  • The ability to work on multiple projects simultaneously
  • Good communication skills, and a knack for research and writing
  • Confident to pitch ideas and gain support

Essential Requirements Include

  • Be strong on performance measurement, achieving KPI’s and reporting
  • Expert understanding of the Facebook advertising suite (Facebook Ads Manager)
  • A good understanding of Google Analytics
  • A good understanding of email marketing software
  • A basic understanding of SEO
Apply Now View Consultant
Claire Atkinson – Marketing RecruiterClaire came from a small town in the Eastern Cape to complete a business sciences degree from the university of Stellenbosch, and went on to pursue an honours in marketing. She is an active person and loves the outdoors, with a wide variety of interests and passions such as travel, adventure sport, music and people. Claire is excited to be interacting with people in the recruitment industry.Contact manager
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